A Chicago-based consulting firm was hired to support the GTM strategy of a company that manufactures grills. The manufacturer wanted to better understand how buyers for major retailers (e.g., hardware stores, sports stores, and appliance stores) prioritize brands when stocking grills and outdoor accessories, but they were struggling to get in touch with the right experts.

A boutique strategy consulting firm reached out to Zintro looking for support on a project for their client, an email delivery software company. The client had seen a noticeable drop-off in conversion rates in their self-serve channels. They rolled back recent marketing and product changes, but the lower conversion rate stayed the same. Before engaging the consulting firm, the company spoke with some of their prospects who didn’t buy the product to understand where they were going wrong. They were met with unhelpful feedback that failed to identify the problem, and as a result, the company was left wanting to understand how marketing buyers perceived their sign-up flow in comparison to that of competitors.

A top global strategy consulting firm working with a fuel company approached Zintro for help on a project. The firm wanted to gain a holistic view of the fueling needs within the fleet management space by speaking with decision makers (DMs) for fleets ranging from semi trucks all the way down to personal vehicles. Additionally, they wanted these individuals and their fleets to be focused on a 100 mile or less radius. Overall, they requested 49 interviews; these interviews were to be split into seven categories with seven interviewees per category.

A boutique strategy consulting firm working for a tradespeople service marketplace (e.g., HomeAdvisor, Angi, TaskRabbit) approached Zintro with a special request. They were helping the marketplace with their go-to-market (GTM) strategy for a new mobile app and wanted to speak with different tradespeople about which marketplaces and lead channels they currently use, which they’ve used in the past, what their current bandwidth is, whether they see seasonal fluctuations, and the current project pricing. Their target audience was plumbers, electricians, general contractors, landscapers, pest control providers, cleaners, septic specialists, and HVAC professionals. They requested 16 focus groups with four people each (64 total) followed by in-depth interviews (IDIs) of 16 people they hand selected from the groups.

A high-end hotel chain was doing brand positioning research and requested that Zintro help find their target audience. They wanted to speak with high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) about which hotels they prefer to stay in and why. Specifically, they wanted to speak with individuals that stay in hotels for more than 30 nights per year. Their goal? To gain an understanding of their brand’s perception and how it compares to other luxury accommodations. They requested 16 in-depth interviews (IDIs) with individuals with $30M+ in investible assets, as well as 100 survey respondents with $10M+ in investible assets.

A boutique research firm working on behalf of a payroll and HR solutions provider approached Zintro for help on a project. They wanted to speak with individuals that had completed an evaluation of other payroll solutions, specifically their SMB and enterprise offerings, in the past 24 months. Furthermore, they wanted these individuals to be split between companies ranging from 10-100 to 10,000+ people, as well as have representation across multiple industries, including software and technology, professional services, retail, travel and hospitality, and banking and financial services. In particular, they were in search of heads of HR, CEOs, and CFOs from SMBs and CHROs, VPs of HR, and Directors of HR from enterprise organizations.

A healthcare consulting firm working with a Pharma company approached Zintro for help on a project where Usher Syndrome (types I-III), its cures, treatments, and more were being researched. Usher Syndrome is a rare genetic disorder that can cause patients to lose their hearing, vision, and balance over time. It’s believed there are around 400,000 people with Usher Syndrome worldwide (Usher Syndrome Coalition). The firm wanted to speak with KOL’s that had been studying Usher Syndrome for over 15 years, worked with patients themselves, and had experience with clinical trials. Additionally, they wanted to speak with geneticists that had strong understandings of MYO7A and CDH23 genes.

HUCBE is a consulting firm that was founded and run by Harvard students in 2008 to provide companies with strategy consulting. Today, case teams continue to be made up of Harvard’s top student analysts who have consulted on 120+ cases for industry leading companies. HUCBE’s analysts have been trained by professional consultants at firms including Bain & Company, Deloitte, and McKinsey & Company.

A Global top-10 medical device company reached out to Zintro to do a hybrid of qualitative and quantitative research, specifically targeting those involved with the purchasing process of surgical visualization tools. They wanted to speak with and survey four audiences: Orthopedic surgeons, Thoracic surgeons, procurement, and financial decision makers (CFOs, VP of Finance, Controllers, etc). They wanted to interview seven experts from each audience and then conduct a 15-minute survey with 100 of each audience (400 total). Only problem? They couldn’t find a provider to support them despite working with multiple expert networks already.

A team of consultants from a Big 3 Consulting firm the reached out to Zintro and several other expert networks for a focus group study with marketing executives. They needed leaders (CMOs, VP Marketing, etc.) at US-based B2C companies with over $100m in annual revenue. The team sought to host 90-minute sessions with five participants each, starting with a product demo and followed by Q&A on features, product positioning, and market appeal. They needed an agile partner to keep up with their fast-paced work.

A Brand Strategy & Insights firm reached out to Zintro on behalf of a Fortune-500 cosmetics company to better understand influencer marketing, their brand image among influencers, and how the audiences of influencers perceived the brand. They wanted to talk with 25 Instagram influencers in five follower buckets: 25-50k, 50-100k, 100-250k, 250-500k, and 500k+ followers as well as 25 YouTubers with 100k-1M followers. All had to post at least 2x per week and have a beauty, lifestyle, or makeup channel.

A San Fransisco-based financial services company focusing on data transfer networks came to Zintro for help getting niche participants for a mission-critical internal project. The company creates APIs that their clients use to connect their own platforms to different financial services platforms, and they couldn’t figure out why some APIs were used heavily while others seemed to be useless to their customer base.

A US-based Fortune 500 insurance company engaged Zintro for a project where they needed to speak with small business owners in certain US cities to discuss their liability insurance needs. The company had released new professional and general liability offerings but neither offering was doing as well as they had projected.

A global B2B-focused market research firm came to Zintro needing to arrange both an online bulletin board and longform, in-depth interviews with a specific niche audience. Their end client needed to understand market dynamics, preferences, and key purchasing criteria for commercial industrial air hygiene equipment filters, purifier systems, etc.

A media-focused market research firm came to Zintro on behalf of a Fortune 500 company looking to speak with VRfirst content creators. They were seeking creators with large live-stream followings as well as digital builders that modify games or build 2D/3D objects. There was a strong preference for undiscovered early adopters, a relatively novel and slim demographic.

A fieldwork-focused project management team subcontracted Zintro due to ongoing issues with data quality and missed criteria from their previous vendors. The end client was seeking in-industry software decision makers at large, higher education institutions that could participate in an ongoing online bulletin.

An internal research team at a Fortune 500 electronics company needed to speak with Internet of Things IoT leaders at motorcycle original equipment manufacturers OEMs. The research team's goal was to better understand exactly what motorcycle and auto companies require from a device-connectivity product. Specifically, they sought to dig deeper into key capabilities that connect onboard computers with data collected and stored in the Cloud.

A Palo Alto-based VC firm was evaluating a software company that creates manufacturing automation tools, with most of the company's clients located in Germany and Western Europe.

At the outset of the project, the VC firm was using two other networks in order to find 10–15 experts (clients, exclients, evaluators that went with alternative solutions, exemployees, and a market opinion leader) to help satisfy their queries and get a 360-degree view of the industry.

Consultants and researchers from a large management consulting firm reached out to Zintro looking for support with six unique projects in the corporate travel industry: Travel Solutions for SMBs, Corporate Travel Processes, Team-Based Travel Guidelines, Business Travel Considerations, Travel Booking Management, and Business Travel in the Construction Industry. These projects required in-depth calls with decision makers from specific company sizes, verticals, and levels of travel spend that met the client's project standards.

A 300-person B2B market research and consulting firm was doing research for an enterprise Cloud storage provider to help them understand a recent shift in the market; they were losing more deals to their two main competitors and were looking to understand and address the root cause(s).