Finding Fleet Fueling Decision Makers

A top global strategy consulting firm working with a fuel company approached Zintro for help on a project. The firm wanted to gain a holistic view of the fueling needs within the fleet management space by speaking with decision makers (DMs) for fleets ranging from semi trucks all the way down to personal vehicles. Additionally, they wanted these individuals and their fleets to be focused on a 100 mile or less radius. Overall, they requested 49 interviews; these interviews were to be split into seven categories with seven interviewees per category.