Finding Buyer Perspectives For A Medical Device Company

Medical

May 13

Request

A Global top-10 medical device company reached out to Zintro to do a hybrid of qualitative and quantitative research, specifically targeting those involved with the purchasing process of surgical visualization tools. They wanted to speak with and survey four audiences: Orthopedic surgeons, Thoracic surgeons, procurement, and financial decision makers (CFOs, VP of Finance, Controllers, etc). They wanted to interview seven experts from each audience and then conduct a 15-minute survey with 100 of each audience (400 total). Only problem? They couldn’t find a provider to support them despite working with multiple expert networks already.

Solution

The Zintro team met with the client team to align on goals and launch the project. The client wanted to do all 28 interviews first and then formulate their survey around the insights they extracted from the qualitative part of the study. Zintro used its database of experts and custom recruitment to find and present individuals that passed all 14 of the screening questions. Zintro also used the same two sources for finding the 400+ survey respondents needed. By avoiding panels and ensuring multi-point verification, Zintro was able to ensure fraud-free responses from start to finish. Zintro also programmed and hosted the survey.

Results

Zintro presented 57 passing experts for the client to choose from for interviews. Since all of them met the client’s qualifications, all they had to do was cherry pick their favorite profiles. They mostly selected decision makers from top hospitals such as UCSF, Brigham & Women’s, Beth Israel, and the Mayo Clinic. Zintro handled all of the scheduling and incentive processing.

Additionally, Zintro was able to provide 408 survey respondents that qualified (40% IR) with not a single response being thrown out after multiple fraud analysis reviews were done. The survey took seven days from launch to completion.

By the Numbers