A Brand Strategy & Insights firm reached out to Zintro on behalf of a Fortune-500 cosmetics company to better understand influencer marketing, their brand image among influencers, and how the audiences of influencers perceived the brand. They wanted to talk with 25 Instagram influencers in five follower buckets: 25-50k, 50-100k, 100-250k, 250-500k, and 500k+ followers as well as 25 YouTubers with 100k-1M followers. All had to post at least 2x per week and have a beauty, lifestyle, or makeup channel.

A media-focused market research firm came to Zintro on behalf of a Fortune 500 company looking to speak with VRfirst content creators. They were seeking creators with large live-stream followings as well as digital builders that modify games or build 2D/3D objects. There was a strong preference for undiscovered early adopters, a relatively novel and slim demographic.