A high-end hotel chain was doing brand positioning research and requested that Zintro help find their target audience. They wanted to speak with high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) about which hotels they prefer to stay in and why. Specifically, they wanted to speak with individuals that stay in hotels for more than 30 nights per year. Their goal? To gain an understanding of their brand’s perception and how it compares to other luxury accommodations. They requested 16 in-depth interviews (IDIs) with individuals with $30M+ in investible assets, as well as 100 survey respondents with $10M+ in investible assets.

A Brand Strategy & Insights firm reached out to Zintro on behalf of a Fortune-500 cosmetics company to better understand influencer marketing, their brand image among influencers, and how the audiences of influencers perceived the brand. They wanted to talk with 25 Instagram influencers in five follower buckets: 25-50k, 50-100k, 100-250k, 250-500k, and 500k+ followers as well as 25 YouTubers with 100k-1M followers. All had to post at least 2x per week and have a beauty, lifestyle, or makeup channel.