In-Person Research
Finding the Right Respondents and Experts for In-person Interviews and Focus Groups
In-person interviews and focus groups play a pivotal role in the qualitative research process. While this approach was briefly inactive during the global pandemic, it's seen a renewed resurgence. After all, face-to-face interactions allow you to investigate topics thoroughly, probe the respondents to gain added insights, and study the non-verbal cues that may otherwise be overlooked. Moreover, in-person interactions are ideal in scenarios where product testing or watching an individuals engagement with a stimuli are necessary.
Recruit Respondents and Experts with Ease
For these conversations, having the right respondents to speak with is undeniably important. Zintro can source, screen, and present you and your team with respondents from our extensive expert network or through custom recruitment, allowing you to select those who best fit your research needs.