Finding Payroll and Benefits DMs for an HR Solutions Provider
Request
A boutique research firm working on behalf of a payroll and HR solutions provider approached Zintro for help on a project. They wanted to speak with individuals that had completed an evaluation of other payroll solutions, specifically their SMB and enterprise offerings, in the past 24 months. Furthermore, they wanted these individuals to be split between companies ranging from 10-100 to 10,000+ people, as well as have representation across multiple industries, including software and technology, professional services, retail, travel and hospitality, and banking and financial services. In particular, they were in search of heads of HR, CEOs, and CFOs from SMBs and CHROs, VPs of HR, and Directors of HR from enterprise organizations.
Solution
The Zintro team has completed many small business and HR-related projects before, so while the custom recruitment team was on standby, there were thousands of potential participants for the team to choose from. Using Zintro's proprietary Al search model, the team was able to key in on profiles that had mentioned an evaluation of similar systems for previous projects. Doing so allowed the team to maximize their efforts and avoid trying to get lucky when it came to finding people that matched the requirements.
By the Numbers
99 individuals screened
54 qualified candidates shown to the client
48 interviews completed
15% = expected incidence rate of project, 55% = actual incidence rate due to help from the Al search
