Market Research

Get Targeted Insights from Your Ideal Respondents

Whether you need to understand buyer behavior, validate messaging and positioning, or uncover product development needs, having the right participants for your market research ensures your findings are relevant and actionable - no matter the method, no matter the objective.

That’s where Zintro comes in. With more than 1,000,000 in-network experts and professionals spanning thousands of specialties across industry sectors, geographies, and job functions, our market research recruiting services connect your team with your target audiences - from purchasing decision-makers, evaluators, and users, to any other perspectives you may need for your qualitative and quantitative research.

If the respondents you need aren’t already in our network, our team of specialized recruitment analysts can easily track them down, ensuring you have just the right participants for your interviews, focus groups, and more.

Client Testimonials

“Zintro - we can't thank you enough for putting together such great groups so quickly! Huge shoutout to our project managers for being so communicative from start to finish! You rock!" - Head of Qualitative Research, B2B Research Strategy Firm

Tailored Solutions for Your Market Research Approaches

  • Qualitative Interviews

    The staple of qualitative research. In-depth interviews are not only great for extracting information but also for observing non-verbal cues. Zintro recruits, screens, and presents respondents so you can pick who'll be the best fit for your client's project.

  • Focus Groups

    Interviews are great but have you ever tried a focus group? Instead of just 1 participant, try having 2-8 getting into the nitty gritty of your research topic. While they may be more complex to arrange, Zintro helps firms screen and schedule focus groups on any topic.

  • Brand Positioning & Strategy

    How is your client's brand perceived currently? Do buyers think of it as "the backup"? Zintro can provide customers of particular software + services so you can help your clients understand their brand positioning now and which direction to go in.

  • Go-To-Market Strategy

    Your client wants help going to market with their newest offering - that's why they've come to you. Zintro can provide ideal customer buyers and screen them to your exact requirements so you can paint a clear data-driven GTM roadmap for your client.

  • B2B Buyer Persona Research

    Creating profiles of target customers is more difficult than most people think! That's why your clients brought you on! Using Zintro's qualitative recruitment flexibility and our B2B DM surveys, you'll be able to advise clients on exactly who their buyers are, and aren't.

  • Product & Messaging Reviews

    Let's say your client wants feedback from B2B DM's on a new product or messaging campaign. Zintro offers a proprietary market research service that blends the benefits of qualitative feedback with a larger sample size and the lower cost of surveys.

  • B2B Quantitative Surveys

    Getting senior-level DMs to take surveys is surprisingly hard. Concerns of fraud, getting a large enough sample, and negotiating IRs with vendors adds to the complexity. Zintro uses self-built panels, trusted vendors, and recruitment to get the B2B data you need.

  • Asynchronous Research

    An often looked-over research method is the asynchronous approach: having respondents respond in their own time (in writing, making videos, screen recordings, etc) Zintro can help provide screened respondents for all your online journals, OBBs, and projects.

We want to hear about your market research needs.

Please share any details of your ongoing or project needs as well as your contact information.

After receiving your inquiry, a member of our team will reach out to you as soon as possible.