Finding Tradespeople for a Service Marketplace GTM Launch

A boutique strategy consulting firm working for a tradespeople service marketplace (e.g., HomeAdvisor, Angi, TaskRabbit) approached Zintro with a special request. They were helping the marketplace with their go-to-market (GTM) strategy for a new mobile app and wanted to speak with different tradespeople about which marketplaces and lead channels they currently use, which they’ve used in the past, what their current bandwidth is, whether they see seasonal fluctuations, and the current project pricing. Their target audience was plumbers, electricians, general contractors, landscapers, pest control providers, cleaners, septic specialists, and HVAC professionals. They requested 16 focus groups with four people each (64 total) followed by in-depth interviews (IDIs) of 16 people they hand selected from the groups.