“I'm looking for a man in finance. Trust fund. 6’5". Blue eyes.” If you’re unfamiliar with this quote, kudos to you for steering clear of social media’s tentacles. I’ll fill you in.

Zintro recently attended IIEX North America. Beyond the chance to connect with both old and new colleagues and friends, our team on the ground enjoyed the lively discussions around trends and technologies in the market research industry.

Finding the perfect participants for your research project is of the utmost importance. Today, we’ll talk through our top five tips for finding your ideal candidates.

If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.

Within the market research industry, having access to both focus groups and in-depth interviews as a way to obtain targeted insights is very valuable.

The market research industry has been continuously evolving since its inception, and with that evolution comes compelling change. This week, we had the opportunity to speak with Andy Monzon and Michael Collins about what current components of the industry they find most interesting.