According to the University of Washington, a study found that every dollar invested in user experience (UX) brings a return of $100. That's a staggering 9,900% ROI! Data like this underscores the profound impact that effective qualitative market research can have on business outcomes.

Surveys are a powerful tool for conducting market research, but limiting yourself to this approach alone may mean missing out on the valuable insights that other methods can offer. Today, we’ll take you beyond the survey, discussing other market research methods you can employ to understand your audience.

Conducting market research without an expert network comes with both benefits and challenges. In today’s blog, we’ll break down the pros and cons, helping you determine when to go the DIY route and when bringing in the support of a recruiting partner is the smarter move.

Partnering with an expert network is a smart business decision, but the true value comes when both parties invest in building a strong relationship. In today’s blog, we’ll discuss why research success depends on this relationship, as well as best practices for creating and maintaining a positive partnership.

Marketing and advertising agencies use countless tools that help streamline their daily tasks and maximize how they support their clients. However, there's one powerful resource that many agencies have not tapped into yet – an expert network. In this blog, we’ll explore how the fresh insights found by leveraging an expert network can enhance an agency's understanding of an industry, elevate their campaign strategies, and help them better advise their clients.

Understanding your audience is vital for business success, but research from HubSpot shows that about 42% of marketers don't know their audience's demographic information.

If you want to get ahead of the competition, learning more about the market you're in is crucial. There are various market research methods you can implement, with quantitative market survey research being one of the most commonly used approaches. Through quantitative data analysis, you can gain a more in-depth understanding of your market and what you need to do to achieve your business goals.

So how can you use quantitative market survey research to your advantage? Keep reading to find out.

If you’ve read part one of our series on quantitative surveys, you know that they are a tremendous tool to use when you need an efficient, objective, and cost effective method for market research. To truly maximize the value of your surveys, it’s important that you approach their design thoughtfully. In this installment, we share best practices to help you design a survey that delivers meaningful and actionable insights.

Quantitative surveys are a cornerstone of market research, offering a reliable and efficient way to gather rich insights. Whether you are in search of data on market trends, consumer behaviors, or other feedback that can improve your company’s effectiveness, the versatility of surveys will allow you to collect information that is structured and succinct from a targeted audience.

Screeners are a critical component of the market research process. When done well, they start things off on the right foot and ensure that the recruiters, respondents, and researchers walk away happy. If you’ve read our blog on writing a great screener, you know that keeping it concise and avoiding unnecessary complexity is key to creating one that benefits everyone. In today’s piece, we’ll dive into the pitfalls that can present themselves when screeners stray from simplicity and become too long.

Whether you’ve conducted in-depth market research interviews countless times or are preparing for your very first one, there’s always room to refine your approach to maximize insights. Today, we’ll explore techniques and strategies to help you elevate your interviewing skills and ensure that you get the most out of each and every conversation.

AI has been a topic again and again throughout the market research industry, with lots of conversation around the practical and efficient applications for it (and a few potential pitfalls too).

In-depth interviews are an invaluable approach to conducting market research because they can act as a window into the underlying motivations, opinions, and behaviors of industry experts and professionals. Unlike focus groups, where interviewers are engaging with multiple interviewees at once, in-depth interviews are one-on-one conversations that allow for deep exploration into an individual's insights. Today, we’ll dive into when you should leverage in-depth interviews to fuel business success.

Portfolio managers, venture capitalists, angel investors, and hedge fund managers are just a few of the roles associated with full-time investment management. Their primary goal? Achieving consistent and sustainable returns on investments over an extended period of time. While it may not be immediately obvious, these professionals can significantly enhance their day-to-day work by leveraging expert network services. Today, we’ll explore the various ways that they can benefit.

At Zintro, we work with clients who are conducting research across a wide range of industries for a variety of business objectives, and consulting firms are no exception. Why might a consulting firm want to work with an expert network? There’s no shortage of reasons, and today, we’ll be diving into all of them.

In this blog, we’re taking a deep dive into asynchronous qualitative market research. When done well and aligned with your research objectives and audience, the flexibility of this approach can deliver rich insights in a way that’s easy to manage for both researchers and respondents alike.

If you’ve read our most recent blog, you may be under the impression that we’ve covered everything there is to know about focus groups, but that’s not the case. While we’ve talked about their importance and their benefits in the world of market research, we haven’t explored best practices for when you conduct one. Read on to  learn how to lead one like a pro and design a discussion guide that maximizes the insights you obtain.

When it comes to conducting market research, knowing when to use different qualitative and quantitative data collection methods is vitally important because it can mean the difference between mediocre insights and great insights. Today, we’re turning our attention to focus groups. Read on to learn the basics of this approach as well as some key benefits focus groups bring to the research process.

“I'm looking for a man in finance. Trust fund. 6’5". Blue eyes.” If you’re unfamiliar with this quote, kudos to you for steering clear of social media’s tentacles. I’ll fill you in.

When it comes to market research, researchers and respondents are aligned in that both groups have expectations for how the process will unfold. The issue? Their expectations are vastly different.

Finding the perfect participants for your research project is of the utmost importance. Today, we’ll talk through our top five tips for finding your ideal candidates.