Whether you love it or hate it, there’s no denying that AI continues to be at the center of the conversation in the market research industry. Some see it as a game-changer, revolutionizing the way that we collect, analyze, and interpret information. Others argue that it’s over-hyped and incapable of replacing the people that make market research truly insightful. So, how can AI benefit the market research industry – and where does it fall short? In today’s blog, we’re breaking down the reality of AI in market research, separating the capabilities and benefits from the limitations and challenges. 

Surveys are a powerful tool for conducting market research, but limiting yourself to this approach alone may mean missing out on the valuable insights that other methods can offer. Today, we’ll take you beyond the survey, discussing other market research methods you can employ to understand your audience.

Qualitative and quantitative research are often seen as opposing methods, but they don’t have to be. When paired together, these approaches complement each other, unlocking deeper insights and leading to more informed decision making for you and your team. In today’s blog, we’re diving into what a mixed method approach is and how you can pull it off like a pro.

Did you know that 58% of founders of failed businesses wish they had done more market research? Misunderstanding your target market can make it virtually impossible to succeed as an entrepreneur. Understanding market trends and consumer behavior is essential for business success, but navigating the complexities can be overwhelming.

In our guide below, we'll explore key information that can help you make better choices for your company. Let's take a closer look at the benefits of leveraging market research.

If you’ve read part one of our series on quantitative surveys, you know that they are a tremendous tool to use when you need an efficient, objective, and cost effective method for market research. To truly maximize the value of your surveys, it’s important that you approach their design thoughtfully. In this installment, we share best practices to help you design a survey that delivers meaningful and actionable insights.

Quantitative surveys are a cornerstone of market research, offering a reliable and efficient way to gather rich insights. Whether you are in search of data on market trends, consumer behaviors, or other feedback that can improve your company’s effectiveness, the versatility of surveys will allow you to collect information that is structured and succinct from a targeted audience.

Screeners are a critical component of the market research process. When done well, they start things off on the right foot and ensure that the recruiters, respondents, and researchers walk away happy. If you’ve read our blog on writing a great screener, you know that keeping it concise and avoiding unnecessary complexity is key to creating one that benefits everyone. In today’s piece, we’ll dive into the pitfalls that can present themselves when screeners stray from simplicity and become too long.

Is your business making the most of data to improve performance? Many companies miss out on valuable insights that could streamline operations and innovation, and boost growth.

AI has been a topic again and again throughout the market research industry, with lots of conversation around the practical and efficient applications for it (and a few potential pitfalls too).

Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.

Past participation requirements are regulations put in place to ensure that project participants in market research are not taking part in studies too often or of the same nature.

If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.

If you’re hoping to gain a better understanding of qualitative and quantitative research, you’ve come to the right place. In this article, we’ll delve into the ins and outs of qualitative and quantitative research, so that the next time you need to conduct market research, you’ll know which you should use and why.

The market research industry has been continuously evolving since its inception, and with that evolution comes compelling change. This week, we had the opportunity to speak with Andy Monzon and Michael Collins about what current components of the industry they find most interesting.