Overcoming Market Research Challenges: How Expert Networks Make the Difference

Conducting market research comes with its fair share of challenges. These challenges can make the research process more complicated than it needs to be, which is why partnering with an expert network for your recruiting can be so beneficial. Today, we’ll explore some of the most common challenges that market research professionals face during the research process and share how an expert network can provide the support and expertise you need to navigate it with confidence and ease.

Accessing the Right Respondents

Finding the right respondents, whether the audience is broad or niche, can be one of the most time consuming and costly challenges in market research, especially without a network of vetted professionals at your disposal. That’s where an expert network can make all the difference. Unlike researchers, whose primary focus is gathering and analyzing data, expert networks have large pools of qualified respondents to choose from to obtain that data. Working with an expert network delivers easy access to validated respondents, giving you confidence in the research.

Collecting Quality Data

It’s no secret that market research fraud has begun to run rampant in the industry, making it more difficult than ever before to collect quality data. Fraud can take many forms such as survey farms, repeat survey takers, or participants who simply exaggerate or falsify their answers. Some fraudsters have become so good at gaming the system that they’re nearly impossible to detect — unless you’re working with a reputable expert network. At expert networks like Zintro, we know better than anyone that fraud is a problem that needs to be solved, and there are mechanisms in place to do just that. With a combination of enhanced screening, photo ID matching, the inclusion of trap questions, and allowing for pre-calls, we work to keep fraudsters from compromising your research.

Following Strict Timelines

With market dynamics constantly shifting, maintaining a competitive edge requires research to be executed in a timely manner. However, tight deadlines can be challenging, especially when you and your team need to balance them alongside your day-to-day tasks. By working with an expert network, you can do more of what matters most for the research. An expert network will find your perfect respondents and manage your projects with the speed and precision you need to meet your research goals.

If you’re looking to streamline the recruiting process and have confidence in the quality of your respondents when you conduct your next market research project, consider working with an expert network. They will make it easier than ever to overcome common challenges like accessing the exact audience you need, collecting reliable data, and getting things done within your timeline, no matter how tight it may be.

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