Whether you love it or hate it, there’s no denying that AI continues to be at the center of the conversation in the market research industry. Some see it as a game-changer, revolutionizing the way that we collect, analyze, and interpret information. Others argue that it’s over-hyped and incapable of replacing the people that make market research truly insightful. So, how can AI benefit the market research industry – and where does it fall short? In today’s blog, we’re breaking down the reality of AI in market research, separating the capabilities and benefits from the limitations and challenges. 

According to the University of Washington, a study found that every dollar invested in user experience (UX) brings a return of $100. That's a staggering 9,900% ROI! Data like this underscores the profound impact that effective qualitative market research can have on business outcomes.

Surveys are a powerful tool for conducting market research, but limiting yourself to this approach alone may mean missing out on the valuable insights that other methods can offer. Today, we’ll take you beyond the survey, discussing other market research methods you can employ to understand your audience.

Marketing and advertising agencies use countless tools that help streamline their daily tasks and maximize how they support their clients. However, there's one powerful resource that many agencies have not tapped into yet – an expert network. In this blog, we’ll explore how the fresh insights found by leveraging an expert network can enhance an agency's understanding of an industry, elevate their campaign strategies, and help them better advise their clients.

Qualitative and quantitative research are often seen as opposing methods, but they don’t have to be. When paired together, these approaches complement each other, unlocking deeper insights and leading to more informed decision making for you and your team. In today’s blog, we’re diving into what a mixed method approach is and how you can pull it off like a pro.

Your company has been grinding away, yet you're getting the same lackluster results over and over. It's actually a pretty common story. Businesses often struggle to overcome challenges or identify the best paths for growth.

But you'll be glad to know that expert business consulting offers a way to uncover tailored solutions that improve efficiency and drive success.

Today we're taking a closer look into how expert business consulting empowers businesses through strategic planning and corporate growth strategies.

Did you know that 58% of founders of failed businesses wish they had done more market research? Misunderstanding your target market can make it virtually impossible to succeed as an entrepreneur. Understanding market trends and consumer behavior is essential for business success, but navigating the complexities can be overwhelming.

In our guide below, we'll explore key information that can help you make better choices for your company. Let's take a closer look at the benefits of leveraging market research.

Screeners are a critical component of the market research process. When done well, they start things off on the right foot and ensure that the recruiters, respondents, and researchers walk away happy. If you’ve read our blog on writing a great screener, you know that keeping it concise and avoiding unnecessary complexity is key to creating one that benefits everyone. In today’s piece, we’ll dive into the pitfalls that can present themselves when screeners stray from simplicity and become too long.

Whether you’ve conducted in-depth market research interviews countless times or are preparing for your very first one, there’s always room to refine your approach to maximize insights. Today, we’ll explore techniques and strategies to help you elevate your interviewing skills and ensure that you get the most out of each and every conversation.

According to the U.S. Chamber of Commerce, roughly 99.9% of businesses in the United States are considered small. A fraction of that number will either shut down before they manage to grow or bring in profit. Others will struggle to stay open.

AI has been a topic again and again throughout the market research industry, with lots of conversation around the practical and efficient applications for it (and a few potential pitfalls too).

In-depth interviews are an invaluable approach to conducting market research because they can act as a window into the underlying motivations, opinions, and behaviors of industry experts and professionals. Unlike focus groups, where interviewers are engaging with multiple interviewees at once, in-depth interviews are one-on-one conversations that allow for deep exploration into an individual's insights. Today, we’ll dive into when you should leverage in-depth interviews to fuel business success.

Portfolio managers, venture capitalists, angel investors, and hedge fund managers are just a few of the roles associated with full-time investment management. Their primary goal? Achieving consistent and sustainable returns on investments over an extended period of time. While it may not be immediately obvious, these professionals can significantly enhance their day-to-day work by leveraging expert network services. Today, we’ll explore the various ways that they can benefit.

Andy Monzon, Zintro’s Vice President of Project Management and Recruitment, sat in as a guest on QualRecruit’s most recent podcast episode, and it is nothing short of entertaining and informative.

At Zintro, we work with clients who are conducting research across a wide range of industries for a variety of business objectives, and consulting firms are no exception. Why might a consulting firm want to work with an expert network? There’s no shortage of reasons, and today, we’ll be diving into all of them.

In this blog, we’re taking a deep dive into asynchronous qualitative market research. When done well and aligned with your research objectives and audience, the flexibility of this approach can deliver rich insights in a way that’s easy to manage for both researchers and respondents alike.

If you’ve read our most recent blog, you may be under the impression that we’ve covered everything there is to know about focus groups, but that’s not the case. While we’ve talked about their importance and their benefits in the world of market research, we haven’t explored best practices for when you conduct one. Read on to  learn how to lead one like a pro and design a discussion guide that maximizes the insights you obtain.

When it comes to conducting market research, knowing when to use different qualitative and quantitative data collection methods is vitally important because it can mean the difference between mediocre insights and great insights. Today, we’re turning our attention to focus groups. Read on to learn the basics of this approach as well as some key benefits focus groups bring to the research process.

Moderating qualitative research projects and moderating them well are two very different things. At its core, moderating is the act of overseeing a conversation, posing questions, and reporting back to an end client.

Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.