Portfolio managers, venture capitalists, angel investors, and hedge fund managers are just a few of the roles associated with full-time investment management. Their primary goal? Achieving consistent and sustainable returns on investments over an extended period of time. While it may not be immediately obvious, these professionals can significantly enhance their day-to-day work by leveraging expert network services. Today, we’ll explore the various ways that they can benefit.

Andy Monzon, Zintro’s Vice President of Project Management and Recruitment, sat in as a guest on QualRecruit’s most recent podcast episode, and it is nothing short of entertaining and informative.

At Zintro, we work with clients who are conducting research across a wide range of industries for a variety of business objectives, and consulting firms are no exception. Why might a consulting firm want to work with an expert network? There’s no shortage of reasons, and today, we’ll be diving into all of them.

In this blog, we’re taking a deep dive into asynchronous qualitative market research. When done well and aligned with your research objectives and audience, the flexibility of this approach can deliver rich insights in a way that’s easy to manage for both researchers and respondents alike.

If you’ve read our most recent blog, you may be under the impression that we’ve covered everything there is to know about focus groups, but that’s not the case. While we’ve talked about their importance and their benefits in the world of market research, we haven’t explored best practices for when you conduct one. Read on to  learn how to lead one like a pro and design a discussion guide that maximizes the insights you obtain.

When it comes to conducting market research, knowing when to use different qualitative and quantitative data collection methods is vitally important because it can mean the difference between mediocre insights and great insights. Today, we’re turning our attention to focus groups. Read on to learn the basics of this approach as well as some key benefits focus groups bring to the research process.

Moderating qualitative research projects and moderating them well are two very different things. At its core, moderating is the act of overseeing a conversation, posing questions, and reporting back to an end client.

Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.

Part of what makes human subject research ‘good’ is the participants themselves, because their characteristics directly affect their ability to provide quality insights.

Past participation requirements are regulations put in place to ensure that project participants in market research are not taking part in studies too often or of the same nature.

If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.

If you’re hoping to gain a better understanding of qualitative and quantitative research, you’ve come to the right place. In this article, we’ll delve into the ins and outs of qualitative and quantitative research, so that the next time you need to conduct market research, you’ll know which you should use and why.

Within the market research industry, having access to both focus groups and in-depth interviews as a way to obtain targeted insights is very valuable.

The market research industry has been continuously evolving since its inception, and with that evolution comes compelling change. This week, we had the opportunity to speak with Andy Monzon and Michael Collins about what current components of the industry they find most interesting.