Why a Strong Relationship with Your Expert Network Leads to Better Research
Partnering with an expert network is a smart business decision, but the true value comes when both parties invest in building a strong relationship. In today’s blog, we’ll discuss why research success depends on this relationship, as well as best practices for creating and maintaining a positive partnership.
The Value of A Strong Partnership
The relationship between a client and their expert network partner is vitally important to the research process because it elevates the quality, efficiency, and effectiveness of the insights gathered. When both sides prioritize communication and align on expectations, the expert network can better understand the client’s objectives and deliver the most relevant respondents and expertise.
Best Practices for Building the Relationship
Prioritize Kick-Off Calls
A well structured kick-off call sets the stage for a successful market research project. In this initial conversation, the client can clearly express the objectives of their research, highlight their target audience, and detail the key questions that will be asked. This call allows the expert network to fully understand the client’s needs before launching the project, and it also gives both parties the opportunity to ask questions. Additionally, a kick-off conversation gives the expert network the opportunity to set expectations regarding the timeline of the project, share potential challenges, and discuss how those challenges will be addressed should they arise. By prioritizing kick-off calls, everyone is able to go into the project on the same page, minimizing miscommunication and delays down the line.
Engage in Discussions After Project Completion
Post-project discussions are just as important as kickoff calls, as they play a key role in building a lasting and productive relationship between the client and the expert network. These conversations provide a valuable opportunity to review what worked well, explore what did not go according to plan, and discuss what can be improved upon for future projects. By engaging in these open and dynamic conversations, both parties can strengthen their relationship, foster trust, and set expectations for more efficient and effective collaborations going forward.
Trust Your Recruiting Partner
For clients, trusting that your recruiting partner has your best interests in mind is essential to maintaining a strong working relationship. Throughout the research process, the expert network’s team may offer you recommendations regarding your screener, project formats, timelines, and more. Your expert network partner has seen countless projects and experienced many different recruits, so being open to their feedback around the process can lead to more effective recruitment, a smoother experience, and better research outcomes.
The power of a strong partnership between a client and an expert network should not be underestimated. When combined, kick-off calls, post-project conversations, and mutual trust can all contribute to a long-lasting relationship that produces rich research outcomes time and time again.
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