Survey Smarter: Best Practices for Designing Surveys That Deliver Actionable Insights
If you’ve read part one of our series on quantitative surveys, you know that they are a tremendous tool to use when you need an efficient, objective, and cost effective method for market research. To truly maximize the value of your surveys, it’s important that you approach their design thoughtfully. In this installment, we share best practices to help you design a survey that delivers meaningful and actionable insights.
Surveys: The Ultimate Tool for Efficient, Objective, and Cost-Effective Research
Quantitative surveys are a cornerstone of market research, offering a reliable and efficient way to gather rich insights. Whether you are in search of data on market trends, consumer behaviors, or other feedback that can improve your company’s effectiveness, the versatility of surveys will allow you to collect information that is structured and succinct from a targeted audience.
Mastering In-Depth Interviews: Strategies For Success
Whether you’ve conducted in-depth market research interviews countless times or are preparing for your very first one, there’s always room to refine your approach to maximize insights. Today, we’ll explore techniques and strategies to help you elevate your interviewing skills and ensure that you get the most out of each and every conversation.
The Power of In-Depth Interviews in Market Research
In-depth interviews are an invaluable approach to conducting market research because they can act as a window into the underlying motivations, opinions, and behaviors of industry experts and professionals. Unlike focus groups, where interviewers are engaging with multiple interviewees at once, in-depth interviews are one-on-one conversations that allow for deep exploration into an individual's insights. Today, we’ll dive into when you should leverage in-depth interviews to fuel business success.
Boosting Investment Outcomes: The Strategic Advantage of Expert Networks
Portfolio managers, venture capitalists, angel investors, and hedge fund managers are just a few of the roles associated with full-time investment management. Their primary goal? Achieving consistent and sustainable returns on investments over an extended period of time. While it may not be immediately obvious, these professionals can significantly enhance their day-to-day work by leveraging expert network services. Today, we’ll explore the various ways that they can benefit.
Fueling Consulting Success: Why Partnering with Expert Networks is Key for Firms
At Zintro, we work with clients who are conducting research across a wide range of industries for a variety of business objectives, and consulting firms are no exception. Why might a consulting firm want to work with an expert network? There’s no shortage of reasons, and today, we’ll be diving into all of them.
Asynchronous Research: How to Make the Most of this Flexible Approach
In this blog, we’re taking a deep dive into asynchronous qualitative market research. When done well and aligned with your research objectives and audience, the flexibility of this approach can deliver rich insights in a way that’s easy to manage for both researchers and respondents alike.
Mastering Focus Groups: Lead Like a Pro
If you’ve read our most recent blog, you may be under the impression that we’ve covered everything there is to know about focus groups, but that’s not the case. While we’ve talked about their importance and their benefits in the world of market research, we haven’t explored best practices for when you conduct one. Read on to learn how to lead one like a pro and design a discussion guide that maximizes the insights you obtain.
Focus Groups 101: Basics, Benefits, and Best Practices
When it comes to conducting market research, knowing when to use different qualitative and quantitative data collection methods is vitally important because it can mean the difference between mediocre insights and great insights. Today, we’re turning our attention to focus groups. Read on to learn the basics of this approach as well as some key benefits focus groups bring to the research process.
Finding the Perfect Fit: Market Research and The TikTok Girl's Ideal Man
“I'm looking for a man in finance. Trust fund. 6’5". Blue eyes.” If you’re unfamiliar with this quote, kudos to you for steering clear of social media’s tentacles. I’ll fill you in.
Great Expectations: The Participant and the Researcher
When it comes to market research, researchers and respondents are aligned in that both groups have expectations for how the process will unfold. The issue? Their expectations are vastly different.
Market Research Matchmaking
Finding the perfect participants for your research project is of the utmost importance. Today, we’ll talk through our top five tips for finding your ideal candidates.
The Art of Moderating Well
Moderating qualitative research projects and moderating them well are two very different things. At its core, moderating is the act of overseeing a conversation, posing questions, and reporting back to an end client.
5 Things That Make a Qualitative Research Participant Great
Part of what makes human subject research ‘good’ is the participants themselves, because their characteristics directly affect their ability to provide quality insights.
Bad Actors in Research
If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.