In-depth interviews are an invaluable approach to conducting market research because they can act as a window into the underlying motivations, opinions, and behaviors of industry experts and professionals. Unlike focus groups, where interviewers are engaging with multiple interviewees at once, in-depth interviews are one-on-one conversations that allow for deep exploration into an individual's insights. Today, we’ll dive into when you should leverage in-depth interviews to fuel business success.

Portfolio managers, venture capitalists, angel investors, and hedge fund managers are just a few of the roles associated with full-time investment management. Their primary goal? Achieving consistent and sustainable returns on investments over an extended period of time. While it may not be immediately obvious, these professionals can significantly enhance their day-to-day work by leveraging expert network services. Today, we’ll explore the various ways that they can benefit.

Andy Monzon, Zintro’s Vice President of Project Management and Recruitment, sat in as a guest on QualRecruit’s most recent podcast episode, and it is nothing short of entertaining and informative.

At Zintro, we work with clients who are conducting research across a wide range of industries for a variety of business objectives, and consulting firms are no exception. Why might a consulting firm want to work with an expert network? There’s no shortage of reasons, and today, we’ll be diving into all of them.

In this blog, we’re taking a deep dive into asynchronous qualitative market research. When done well and aligned with your research objectives and audience, the flexibility of this approach can deliver rich insights in a way that’s easy to manage for both researchers and respondents alike.

If you’ve read our most recent blog, you may be under the impression that we’ve covered everything there is to know about focus groups, but that’s not the case. While we’ve talked about their importance and their benefits in the world of market research, we haven’t explored best practices for when you conduct one. Read on to  learn how to lead one like a pro and design a discussion guide that maximizes the insights you obtain.

When it comes to conducting market research, knowing when to use different qualitative and quantitative data collection methods is vitally important because it can mean the difference between mediocre insights and great insights. Today, we’re turning our attention to focus groups. Read on to learn the basics of this approach as well as some key benefits focus groups bring to the research process.

Several members of the Zintro team had the pleasure of attending The Quirks Event in New York City. Apart from the opportunity to reconnect with familiar faces and build connections with new ones, we enjoyed the chance to take part in the dynamic discussions about methodologies, technologies, and trends in the market research industry.

If you haven’t worked with an expert network before, you may have some questions, and we’re more than happy to help answer all of them.

“I'm looking for a man in finance. Trust fund. 6’5". Blue eyes.” If you’re unfamiliar with this quote, kudos to you for steering clear of social media’s tentacles. I’ll fill you in.

When it comes to market research, researchers and respondents are aligned in that both groups have expectations for how the process will unfold. The issue? Their expectations are vastly different.

Zintro recently attended IIEX North America. Beyond the chance to connect with both old and new colleagues and friends, our team on the ground enjoyed the lively discussions around trends and technologies in the market research industry.

Finding the perfect participants for your research project is of the utmost importance. Today, we’ll talk through our top five tips for finding your ideal candidates.

Moderating qualitative research projects and moderating them well are two very different things. At its core, moderating is the act of overseeing a conversation, posing questions, and reporting back to an end client.

Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.

Part of what makes human subject research ‘good’ is the participants themselves, because their characteristics directly affect their ability to provide quality insights.

The expert network industry is forecasted to grow at a CAGR of ~18% between now and 2028, suggesting that, in addition to its current success, it has tremendous potential in the future.

Past participation requirements are regulations put in place to ensure that project participants in market research are not taking part in studies too often or of the same nature.

If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.

If you’re hoping to gain a better understanding of qualitative and quantitative research, you’ve come to the right place. In this article, we’ll delve into the ins and outs of qualitative and quantitative research, so that the next time you need to conduct market research, you’ll know which you should use and why.