Zintro recently attended IIEX North America. Beyond the chance to connect with both old and new colleagues and friends, our team on the ground enjoyed the lively discussions around trends and technologies in the market research industry.

Finding the perfect participants for your research project is of the utmost importance. Today, we’ll talk through our top five tips for finding your ideal candidates.

Moderating qualitative research projects and moderating them well are two very different things. At its core, moderating is the act of overseeing a conversation, posing questions, and reporting back to an end client.

Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.

Part of what makes human subject research ‘good’ is the participants themselves, because their characteristics directly affect their ability to provide quality insights.

The expert network industry is forecasted to grow at a CAGR of ~18% between now and 2028, suggesting that, in addition to its current success, it has tremendous potential in the future.

Past participation requirements are regulations put in place to ensure that project participants in market research are not taking part in studies too often or of the same nature.

If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.

If you’re hoping to gain a better understanding of qualitative and quantitative research, you’ve come to the right place. In this article, we’ll delve into the ins and outs of qualitative and quantitative research, so that the next time you need to conduct market research, you’ll know which you should use and why.

Within the market research industry, having access to both focus groups and in-depth interviews as a way to obtain targeted insights is very valuable.

The market research industry has been continuously evolving since its inception, and with that evolution comes compelling change. This week, we had the opportunity to speak with Andy Monzon and Michael Collins about what current components of the industry they find most interesting.