Moderating qualitative research projects and moderating them well are two very different things. At its core, moderating is the act of overseeing a conversation, posing questions, and reporting back to an end client.

Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.

Part of what makes human subject research ‘good’ is the participants themselves, because their characteristics directly affect their ability to provide quality insights.

Past participation requirements are regulations put in place to ensure that project participants in market research are not taking part in studies too often or of the same nature.

If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.