Screeners are a critical component of the market research process. When done well, they start things off on the right foot and ensure that the recruiters, respondents, and researchers walk away happy. If you’ve read our blog on writing a great screener, you know that keeping it concise and avoiding unnecessary complexity is key to creating one that benefits everyone. In today’s piece, we’ll dive into the pitfalls that can present themselves when screeners stray from simplicity and become too long.

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Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.