5 Ways to Make Your Next Screener a Great One
Screeners play an undeniably important role in ensuring that researchers get in touch with the participants that they need. This means that, without a well-crafted screener, it may be difficult for researchers to find the right fit and to conduct meaningful studies.
Past Participation Requirements in Market Research
Past participation requirements are regulations put in place to ensure that project participants in market research are not taking part in studies too often or of the same nature.
Bad Actors in Research
If you’ve spent any time in the market research industry, you’ve almost certainly encountered fraudulent respondents before. For research respondent providers, working to find fraudulent respondents is like a game of cat and mouse; methods are in place to help prohibit it, but fraud is notoriously difficult to catch.
Qualitative vs. Quantitative: Answering the Whats, Whys, and Whens
If you’re hoping to gain a better understanding of qualitative and quantitative research, you’ve come to the right place. In this article, we’ll delve into the ins and outs of qualitative and quantitative research, so that the next time you need to conduct market research, you’ll know which you should use and why.
Opinions: Artificial Intelligence (AI) in Market Research
The market research industry has been continuously evolving since its inception, and with that evolution comes compelling change. This week, we had the opportunity to speak with Andy Monzon and Michael Collins about what current components of the industry they find most interesting.