Qualitative Research: Focus Groups vs. Interviews
Within the market research industry, having access to both focus groups and in-depth interviews as a way to obtain targeted insights is very valuable.
Opinions: Artificial Intelligence (AI) in Market Research
The market research industry has been continuously evolving since its inception, and with that evolution comes compelling change. This week, we had the opportunity to speak with Andy Monzon and Michael Collins about what current components of the industry they find most interesting.