Finding Payroll and Benefits DMs for an HR Solutions Provider

A boutique research firm working on behalf of a payroll and HR solutions provider approached Zintro for help on a project. They wanted to speak with individuals that had completed an evaluation of other payroll solutions, specifically their SMB and enterprise offerings, in the past 24 months. Furthermore, they wanted these individuals to be split between companies ranging from 10-100 to 10,000+ people, as well as have representation across multiple industries, including software and technology, professional services, retail, travel and hospitality, and banking and financial services. In particular, they were in search of heads of HR, CEOs, and CFOs from SMBs and CHROs, VPs of HR, and Directors of HR from enterprise organizations.