HUCBE is a consulting firm that was founded and run by Harvard students in 2008 to provide companies with strategy consulting. Today, case teams continue to be made up of Harvard’s top student analysts who have consulted on 120+ cases for industry leading companies. HUCBE’s analysts have been trained by professional consultants at firms including Bain & Company, Deloitte, and McKinsey & Company.

A team of consultants from a Big 3 Consulting firm the reached out to Zintro and several other expert networks for a focus group study with marketing executives. They needed leaders (CMOs, VP Marketing, etc.) at US-based B2C companies with over $100m in annual revenue. The team sought to host 90-minute sessions with five participants each, starting with a product demo and followed by Q&A on features, product positioning, and market appeal. They needed an agile partner to keep up with their fast-paced work.